About Me
“The skill for taking an idea and creating a tangible representation of the idea is a valuable asset when working in this field.”
Advertising has always walked a fine line between form and function for me. I am always attempting equilibrium between both while keeping my target audience in mind. I try to define the importance of who, what, when, where and why. If my approach has your attention, then I'm on the right path.
When I create a logo, or design website UI, I treat it as a window for the viewing audience. Building and identity for a company, person, title or place has to leave an impression. One that is as fluid and memorable as what it is representing.